Insurance, Built on Relationships – Not Quotas
We are your trusted independent insurance agency.
At The Breadon Group, we’re more than an insurance agency – we’re your neighbors, your biggest advocates, and your long-term partners. This isn’t a national franchise or a call center tucked away in some other state – or worse, overseas. We’re an independent agency rooted right here in Rockford, serving families, businesses, and communities across West Michigan and beyond.
We’ve built our agency on relationships that last, not transactions that end. Because when your life changes, your insurance should change with you – and you deserve a team who knows your name when it does.
The Breadon Group was started with the idea that buying insurance should be easy, understandable and as fun as possible.
Who We Are:
We’re a local, independent insurance agency with the flexibility to match you with the best-fit carriers based on your unique needs – not based on franchise agreements or sales quotas.
That means we take the time to understand your life, your assets, and your goals – then find the coverage that protects what matters most. Whether it’s your home, your business, your family, or your future, we’ve got you covered with guidance that feels personal and service that feels effortless.
Why We Do It:
We live here. We raise our families here. We’ve watched Rockford grow and thrive, and we’re proud to be a part of that story. That’s why we sponsor local school sports, show up to community events, and stay involved in what matters most to our neighbors.
When you work with The Breadon Group, you’re not just getting coverage – you’re joining a community that looks out for each other.
What We Offer:
As a full-service agency, we offer personalized solutions for:
- Homeowners & Auto Insurance
- Life Insurance & Umbrella Coverage
- Business & Commercial Insurance
- Specialized Municipal Coverage
Whether you’re insuring your first home in Rockford or scaling a business in Forest Hills, we’re here to help you navigate it all with confidence and clarity.
Let’s Talk
Ready to work with a team who puts people before policies?
Let’s build something that lasts – starting with a quick conversation.
Proudly serving Rockford, Ada, Forest Hills, and the greater West Michigan area.
Meet the TeamGet in Touch
Choice
As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.
Expertise
Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.
Service
Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.
At The Breadon Group, our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers.
